Working in marketing
"The management process responsible for identifying,
anticipating and satisfying customer requirements profitably." (The
Chartered Institute of Marketing's definition of Marketing)
Marketing is all about understanding potential customers for a
product or service, and developing campaigns to increase awareness
and desire for that product. Marketers will spend a great deal of
time on Market Research - understanding the potential customer
base, their behaviours, and what would motivate them to
purchase.
From there marketers will look at the design of a product
(including the packaging), ensure the pricing is competitive and
promotion/advertising. It is the latter feature that attracts many
candidates to the industry.
Marketing crosses over many industries and marketers could be
responsible for developing and promoting a wide variety of products
such as fast moving consumer goods (food etc.), financial services
and even charities.
However not all marketing roles involve a product being sold to
the general public. There are many roles in Business to Business
marketing, including telephone and direct mailing campaigns.
A typical entry point to the industry is as a Marketing
Executive who will support Marketing Managers with the planning and
delivery of marketing campaigns for individual products.
Marketing Analysts will develop a lot of the intelligence that
supports Market Research - understanding competitors, trends in the
market and opportunities.
The Head of Marketing (or Marketing Director) will typically
deliver the brand strategy and direction for the whole business -
which will be followed by the Marketing Managers.
In addition to roles based in industry, there are a number of
Marketing Agencies to whom businesses will outsource some or all of
their marketing. Roles in these organisations typically offer a
great deal of variety to employees allowing them to work on
multiple projects simultaneously.
Marketing roles require good communication and negotiation
skills, creativity, as well as sound business acumen. They need to
be resilient, numerate, and have strong analytical skills.
Marketing departments are typically very fast moving, innovative
and can be quite stressful. Additionally working hours tend to be
flexible and will increase around peaks in activity, or attending
events.
If you'd like to discuss your career in Marketing contact your
local Search office.
Edward Sutcliffe
I currently manage the Leeds Marketing Divison,
specialising in Retail, Mail-Order, Agency, Consumer Durables,
Financial and B2b recruitment.
More about Edward
Testimonials
-
"I wouldn’t have a moments hesitation in recommending Search
to anyone seeking a new role or a company looking to recruit.
I would like to add that the level of professionalism, service and
care that Search gave was not equalled by any other recruitment
firm and as a...
"
More Testimonials
Competency interview tips
Competency interviews are probably the most common type. They
are simplistic - looking at examples of skills that you have
shown in your career. However, many people fail to follow the basic
rules.
Read more
Working in marketing
Think "marketing" and most people imagine glamorous TV adverts.
But there's a lot more to this fast-moving industry which requires
strong business knowledge, communication skills and
creativity.
Read
more
Stay marketable
Even when you're not looking for a role, you should always keep
your skills - and CV - up to date. So, when you are ready to move -
or when an opportunity presents itself out of the blue - you're
well prepared.
Read
more