Qualities to work in sales
For the majority of sales roles, pure academic qualifications
are secondary to soft skills - specifically the ability to build
relationships with customers.
However, many sales roles require an in-depth knowledge of the
industry they are working in - i.e. a medical sales representative
will need to understand their products to great detail. In
these cases, and in highly technical areas, some employers may
prefer to recruit candidates with a degree in a particular
Many successful sales professionals have moved out of the core
industry into a sales role - their background enables them to speak
knowledgably to customers and so gain their trust.
Of course there are certain skills that are attractive to
potential employers, these include:
- Self-motivated - sales people need to motivate
themselves to make that call/visit that customer
- Strong communication skills - in order to
effectively outline the products to the customer
- Influencing skills - to persuade the customer
to take your product rather than the other company's
- Resilience - no matter how good a sales person
you are, some customers will still say no. You need the strength to
'pick yourself up again'
- Negotiating skills - to work with customers
and achieve win-win scenarios
- Problem solving - some sales (particularly of
services) are complex and require bespoke solutions
- Confidence - customers buy into sales people
as much as they buy the product. A confident demeanour is a great
- Credibility - to convince the customer they
can trust you!
- Product knowledge - there really is nothing
more important than knowing your product well
If you're interested in starting your career in sales, contact
your local Search office who will be happy to discuss the options
available to you.
We look forward to working with you.
Working in sales
Sales roles are incredibly varied
- in terms of responsibilities and
the industries you can work in. Is a career in sales for you?
Do you have the skills to sell?
In sales roles, personal skills are almost as important as
knowledge and experience. Learn how your natural abilities could
Selling yourself on paper
If you're going to get that perfect sales role, you'll need to
be able to sell yourself. Check out our guide to creating the